The organisation completes 56 years in Pakistan this year. We therefore had to create a unique lettering design and practice how to calligraph it in jalebi. Perfect recipie for local success. We gave it a fitting hashtag: In a market dominated with what we call "song-and-dance" films, all of which look alike, Kashmir Cooking Oils decided to pursue a completely different strategy: 
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The target audience was Pakistanis of all ages who knew that interest was dying in their national language. As we grow in capacity, our core focus is also to uplift the brand perception and to transform with the new age. The new identity encapsulates all of this in one.
Every word of the poem written in jalebi was served with the complete couplet and its english translation. Creative Execution Collaborating with two artists, a calligrapher and a chef, the campaign was launched using the words of a 13th century Urdu poet, Amir Khusro, considered the father of Urdu verse; whose poetry was brought back to life in the form of this dessert.
The sugary treat is made by hand-drawing spirals in heated oil.
For PR, we picked high impact venues: The primary objective of the event was not only to give due credit to the employees but also to share the latest happenings which include, unveiling of the new corporate identity, the company logo, evolution of vision, mission and values, and the first look of new packaging for the entire range of Kashmir Cooking Oils and Banaspati. Waleed Muggo shared the company's expansion plans and product capacity to shed light on all that is in-store for the future.
Dec 27, As a brand connect, jalebi was the perfect ingredient since it is traditionally fried in banasppati.
Kashmir Banaspati & Cooking Oil Tv Commercial
This was followed by dinner where employees networked and celebrated their achievements in unison. It was the perfect banaspat to merge it with Urdu calligraphy. Led by values of the organisation's founding members, UIL has come a long way since its inception in Comments 9 Closed Popular Newest Oldest. A mix of Persian, Arabic and Hindi give it a dulcet, melodic and honeyed tone - for centuries, poetry in the Asian subcontinent has been written in Urdu for this very reason.
A 13th century poet, a 10th century dessert, 2 artists, a modern calligrapher and a devoted brand all came together to revive the sweetness of a national language. We therefore had to create a unique lettering design and practice how to calligraph it in jalebi. The company also celebrated the brand that is Kashmir Cooking Oils and Banaspati, and all of its successful expansion plans.
Kashmir Banaspati Ad | Pakistan Models Portfolio Blog
The kashkir activations were immensely popular, with thousands of people turning up to try the jalebi poetry. Good acheivement and best of luck for future endeavours.
Indication of how successful the outcome was in the market The press caught on and the results were as sweet as jalebi. Even the script form of Urdu kadhmir Arabic and Persian based, using beautiful, flowy calligraphic styles. Oashmir simply import edible oil, pack it with K word on it. In a market dominated with what we call "song-and-dance" films, all of which look alike, Kashmir Cooking Oils decided to pursue a completely different strategy: The craft was meticulous.
KASHMIR BANASPATI & COOKING OIL (MIL BANT KE HAI JEENAY KA MAZA) TVC
kasnmir Our products are unison of unmatched quality standards and the drive to embrace our values; which have nurtured generations. We gave it a fitting hashtag: Wondering how many people died, suffered with Heart Attacks and strokes after consuming these artery clogging products.
Dec 26, For the first time, the brand was featured in the local news. It was a bold stance for a Pakistani food company to take.
What is so great in kashmid imported seeds and producing oil for local consumption. All of Urdu script is not written in joint letters, whereas jalebi can only be formed when it is connected as one unit. The ceremony was an attempt by the management to acknowledge the hard work and determination of employees associated with the organisation for years.
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